COMMUNICATION Administrator's Message
Greg Slater |
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The reason we created Momentum is to communicate with the MDOT SHA team. Communication is one of our main MDOT SHA priorities because it impacts everything we do. The work we do matters, and within that communication matters. Last month I wrote about the Customer Experience and how important it is to our core mission; communication is a large part of that experience. Think about a citizen learning about one of our efforts when the contractors and equipment show up and start working, or a customer just looking to get answers to a question and he/she keeps getting transferred around; in these situations, no matter how much or well we communicate it may not be enough to give them a great customer experience because they started with a bad one. |
When you truly personalize communication, it enhances the customer experience both internally and externally; it shows we took the time to listen to their information, request or concern and shows they are important to us and the work we do every day. Yes, listening to our customers is part of communication. When we communicate with our customers and each other we are not only more efficient, it shows our customers how much we care and how hard we work to deliver for them and build credibility. It's a story that we need to get out, and we cannot tell enough.
As with anything in life, good communication makes all the difference. Tone is important – I can tell over the phone if I contact a company and the representative is enthusiastic or miserable. When we consider the way we deliver a message and treat people with respect, explaining our decisions or the situation, even bad news is easier to accept. Similarly, just keeping our coworkers, bosses and customers informed of progress shows we care.
Clear communication is important as well. Most of us know as a listener to paraphrase back to clarify and as a sender, assure our message is received. We just need to take the time to implement the best practices. Our topics are often technical, so it is even more important for us to make sure our coworkers and customers are receiving the messages we intend.
When it comes to communication, the world has shrunk. Small-town America, where everyone knew what everyone else was doing, is here courtesy of social media. News travels fast, whether it is true or not. Our customers are engaged and social media is an excellent tool to communicate directly with them without the filter of traditional media or limitations of time or newsprint. MDOT SHA has more than 60,000 likes on our Facebook page and 43,000 Twitter followers. Customers embrace the highway system as part of their community and are interested in what is happening on the road. This issue's photo of the month shows how our Gaithersburg Shop rescued a fawn from I-270. Our Office of Communications posted the news on social media, showing our customers we have big hearts and take the time to do the right thing. I appreciate that the Shop shared their story, so OC could share it with the world. So please be sure to share information – brag a little and let people know what great things you and your team are doing. Recognize your coworkers in Kudos on the Intranet or with Customer Service Promise certificates – available for anyone to use right on the Intranet.
I've often said most of the troubles we have aren't related to our service, but how or if we communicated. It seems like an easy fix we can all improve if we make a concerted effort to talk to one another and our customers. Our credibility and people's trust in us are greatly enhanced when we do. If we don't tell our story others will, often with limited information and personal bias. Please join me in helping tell our story. We communicate for efficiency, for collaboration, for respect and so that we can deliver the absolute best for Maryland citizens. Let's communicate with empathy, with urgency, with an understanding of its importance; our customers expect it and we should expect it of each other!
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